The Next Big Thing –––

Trend watching and research for William Highman,

one of the world’s leading futurists and strategy experts.

Will Higham is one of the world’s most respected behavioural futurists.

He’s informed 1000s of business leaders via his talks, consultancy, articles and book ‘The Next Big Thing’. He founded consultancy Next Big Thing in 2002. The company’s worked on strategy and futures for clients from Amazon to HSBC.

William is also a popular speaker at conferences for brands, media and industry: Barclaycard toRetail Week.He’s been interviewed across media – BBC to Fast Company – and written for publications from The Economist to Ad Week.

He’s taken part in academic programmes like Cambridge University’s Open Innovation Forum and acted as a judge on prestigious panels such as WARC Innovation Awards.

I worked as freelancer trend watcher and researcher for 7 years for William Highman, founder of “Next big thing”.

I conducted research regarding the current trend then expanded by him through talks and conferences, to confirm his findings and to inspire him with new products, services or concept.