Love Sucks ––– Coat design development inspired by a failed love story.
01. THE PROBLEM
As inspiration for the creation of a small coat capsule, I wanted to emphasise flaws of love relationships, while using bitter irony behind the different phases of falling in love.
02. THE SPECIFIC SOLUTION
The Early 20th Century Arnold Odermatt car’s accident photography became the great source of inspiration: absurd elements and irony are great elements to capture attention while delivering a message as it stimulates the imagination.
First, I created a book that narrate visually the aesthetic of failure and the clash of the different phases of 2 people meeting and liking each other. I reinterpreted most of the accident humanising them in order to tell a flawed love story. I find very interesting emphasising and focusing on aspect of life that are rather pushed away.
Secondly, the book set the mood for the research images of the characters of the story furthermore.
Masculinity and femininity dances together while they unbalance each other, creating interesting yet beautiful outcomes, such as mixing greek soft drapes with rigorous linear tailoring.
The visual development of the car/love crash moves away from obvious car accident and moves into a more subtle and elegant narrative of the same concept looking at clashes of fabrics/ shapes/ details that would tell the same story.
03. THE OUTCOME
Eventually, following the story’s set and mood, the study of garments and designs lead to the development of an asymmetric coat where grey check patterned wool is mixed with floral soft draped silk. Menswear and womenswear clashing together, failing and yet being beautiful and a wearable story.