Everything is Under Control ––– The woman depicted through the use of visuals, becomes the muse of a small capsule collection.
01. THE PROBLEM
The theme and inspiration of a collection shapes every detail about it. The fast paced industry leaves very little time for research and depth in the concept that shapes the essence of each, unique collection.
02. THE SPECIFIC SOLUTION
I wanted to focus on inspiration and research phase much more as I felt that not having the time to explore an idea, feeling, concept was leading me to a superficial collection based only on technical aspects.
Creating a story before designing a collection is a powerful tool for me as it gives the opportunity to deeply understand the character and her environment. With those elements in mind I can design a collection that fully captures details and allows unique approaches to the creation and design approach of a collection.
The power of visual narratives is very strong as it is universal language and it gives the power to direct the gaze to crucial details that led to the design inspiration.
Everything is under control is the inner emotional story of a woman stuck in her everyday’s life: Ripetitive, mechanical patterns, built on anxiety and over-correction while on the other side a world full of colour and magic is awaiting for her.
The magic happens in another planet: colourful, shimmering and open. The lift from her office will take her up there rather than down to her next thing to do.
Will she be back?
03. THE OUTCOME
A variety of patterns and shapes developed through the narrative visual story are then merged together for a collection that plays around the 2 extremes of the character.
