Under the leadership of Barbara and Caterina De Zan, Tenuta Polvaro wanted to revitalize the corporate image to blend tradition with innovation. The launch include a redesigned website and refreshed social media presence, focusing on storytelling and sustainability to attract new markets. In collaboration with sushiand.co for content strategy and Studio Kinoglaz for visual production, this strategic revamp aims to enhance the winery’s brand narrative, ensuring it resonates with a modern audience while honoring its rich heritage.