• Creative vision

  • Moodboard and creative research

  • Sensorial design

  • Accessories design/ Travel heritage

  • Design innovation

For the redesign of the LV’s iconic premium bags Louis Vuitton I chose to design with the use of sensorial approach to foster a deeper connection with owners. Recognising travel as a core element of Louis Vuitton's heritage—not just as a physical journey but as an emotional and self-discovering experience—I explored how sensory design could deepen the owner's connection to the bag.

By considering how memories of travel are etched through our senses, the redesign aims to encapsulate these multisensory experiences, fostering a more intimate bond between the bag and its owner.

The final result is a bag that could be moved away from their physical presence and so, is able go deeper in ourselves enhancing a sense of intimate connection.

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Hagit Pincovici

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