For the redesign of the LV’s iconic premium bags Louis Vuitton I chose to design with the use of sensorial approach to foster a deeper connection with owners. Recognising travel as a core element of Louis Vuitton's heritage—not just as a physical journey but as an emotional and self-discovering experience—I explored how sensory design could deepen the owner's connection to the bag.
By considering how memories of travel are etched through our senses, the redesign aims to encapsulate these multisensory experiences, fostering a more intimate bond between the bag and its owner.